Everything You Need to Optimise Your Web Design
Optimising your website to get the results you desire can be difficult if you’re not sure what you’re doing. This is why we have put together a list of everything you need to do in order to optimise your web design to get the most out of your website.
The following are just some of the things that you should be thinking about as you prepare your website to be launched. If you are using an Ottawa web design agency like us, you need to make sure that we have everything that is required for your website. This will not only speed up your website build time but will also set your website up with great foundations for the future.
Define Your Website’s Goal
In order you to prosper and have a successful website, you need to know what you want to achieve from the very beginning. This will mean that your call-to-action will be clear to anyone visiting your website and must be displayed multiple times. You need to make sure every element on your website has a strong intention that supports the goals you have set out.
Make a Compelling First Impression
It takes just 0.05 seconds for visitors to your website to form an opinion and decide whether they are going to stay or your website or leave. That’s why a convincing first impression is one of the most important things to think about when designing your website. You can optimise this by having beautiful imagery and a clear hierarchy for the content on your website.
Wording Needs to Be Clear and Crisp
Your website should be able to answer all of your customers’ potential questions and create a story around your unique brand. It should be immediately clear what your company does and what your visitors should do to acquire your products or services. Every button on your website should be self-explanatory.
Mobile Optimisation Should Be Flawless
A study showed that in 2017 smartphones and tablets accounted for 49.7% of all web page views worldwide. You should double down on your mobile version so that your essential elements aren’t hidden. Focus on putting more content on each page but remember not to make your visitors scroll too much to find your message.
Social Proof Creates Trust
Did you know that product reviews are 12-times more trustworthy than traditional sales copy? This is why it is important to ask your customers to give you testimonials and you need to put logos and certificates for the professional qualifications your company has. Quotes, video-testimonials and reviews will go a long way to boosting your website’s trust.