Create Blog Content That Turns Visitors Into Customers

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Create Blog Content That Turns Visitors Into Customers

Have you recently started a blog? If so, you are probably trying to work out what your content needs to turn visitors into customers. Rather than just posting new content and hoping for the best, you should read the following advice given in this post. These tips are designed to stop you from wasting time and money on content that you won’t see a return on.

 

In summary:

  • Create content for brand awareness

This is content that increases a visitor’s awareness of yourself and your product or services

  • Answer “pre-buying” questions

Find out what people are asking when looking for products and services similar to what you offer and answer those questions.

  • Create more evergreen content

Make sure your content is always relevant, you don’t want to post something that’s meaningless in 6 weeks, 6 months or a year in the future.

  • Amplify the right content through paid ads

Retarget users who have visited your website through Google and Facebook Ads

  • Create content people can download and own

Downloadable content is seen as more valuable than something everyone can read online.

  • Establish a knowledge gap that people want to fill

Provide your visitors with value and keep them coming back for more.

  • Include a strong call-to-action

Make it clear where customers can find your products or services, people like to be directed.

 

Find out more below.

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